Our Story

We are an award winning independent family run business nestled in the heart of the Peak District. We are committed to stocking a range of products that are stylish, affordable and high quality. We are passionate about sourcing cruelty free, UK and locally produced products, with a goal of reducing our carbon footprint. We hope you enjoy browsing our website and checking out our finds.

Where it all began

In 2008, I was a full time working mum of two, juggling family life and dealing with the struggles of the incomings never seeming to match the outgoings. I made the decision to set up my own business 'Juelz Jewellery' to help with the family finances. I'd always had an interest in fashion and beauty, far back to when I qualified as a beauty therapist in 1998. I love connecting with people and can talk the hind legs of a donkey. As a kiddie I spent many hours playing shop, pretending I had my own boutique and salon, always dragging my friends along in my imaginative play. I knew these skills would serve me well one day.

I started selling jewellery and hosting home parties in our dining room, which expanded to friends and family inviting me round to their home and before long I was entertaining the ladies of the High Peak and beyond at craft fairs, festivals and local events. As the business grew and changed, so did the name and in 2013 itsy Bitsy was born.

Whilst on a family holiday in Mallorca, I came across a little hut on the outskirts of the island. A family run business filled with beautiful treasures, I turned to my husband Jon and said, "I want to bring something like this back to the High Peak one day," but work commitments and finances prevented my dream for several years.

In 2014, I lost my precious Brother Dean, aged 39. I was devastated beyond belief and I feel that through the journey of grief came determination to follow my dreams, true passions and make the most out of the little time we have on earth. I believe the focus and mindfulness of starting this journey saved my life.

One evening, whilst driving home from a craft fair, I passed 132 Market Street and saw that it was up for let - that was it, things were about to change! "Life is short", I said and I knew that I had to take the risk. My brilliant husband Jon was on hand to help build my shop and bring my dreams to life and before I knew it the shop doors were opening. On the 28th November 2015, me, my children and my brother's little boys cut the ribbon and opened the doors to itsy Bitsy Boutique.

A true family business

In 2017, after finishing her a-levels in media, my daughter Elle joined the business and together we became a Mother and Daughter team. Elle manages our website and all of our online platforms and is our very own in-house technical guru. We work closely together, sourcing amazing products up and down the country to bring back to our boutique. We strive to create a tranquil boutique shopping experience for all our customers and enjoy adding that personal touch to everything we do. Our boutique shares many a laughter, tears and secrets.

On November 15th 2018, just 3 hours before my 40th Birthday we won Derbyshire Time's Independent Business of the Year award. A huge milestone for our little team. An age my brother never managed to reach. My spiritual personality believes he watches over me with guidance and pride.

We are also proud to have been recognised by many of the brands we work with, such as One Hundred Stars, Marmalade of London, Sugarhill Brighton, Treaty Jewellery and we were lucky enough to be chosen as Sophie Allport's first ever stockist of the month.

Supporting our community

itsy Bitsy is more than just a shop, it's where fashion meets friendship. Since we began, our customers and the community we have built within 132 Market Street have always been at the forefront of our mind. Over the past 8 years since opening the boutique we have hosted coffee mornings, sip and shop nights and charity fundraising events. Our most memorable event being our 2019 charity fashion show and party night, where we raised £3,915 for three chosen charities that provide vital services and care within our community, including Ashgate Hospice and Blythe House, who supported my brother during his final days.

Small Business, Gold Heart

Thank you to all our wonderful customers both old and new for being part of our itsy Bitsy story and for continuing to walk beside us on this journey. Together we are like one big family - The IB Family.

If you need any advice whilst shopping on our online store please feel free to contact us at hello@itsybitsyboutique.co.uk

A real oasis in a small town

This is one of my favourite places to visit when I go to Chapel. The shop is just beautiful all year round with a good variety of products. I fail to leave without making a purchase. The staff are welcoming and offer a high level of customer service. A real oasis in a small town. Visit, you won't be disappointed. - Leannda.

The girls do a great job

I shop with itsy Bitsy online and cannot fault the service I receive. Everything I order comes quick and beautifully packaged and always top quality. I have only ever returned one item. I received my refund very quickly and was updated with the process. The girls do a great job and I would recommend this shop to anyone. - Janet

A professional and caring company!

I would like to say a huge thank you to itsy Bitsy for such amazing customer service. There was a supplier issue with my order. itsy Bitsy kept in touch with me. When my new order came in stock they sent it out via next day delivery and even an additional treat. Such a professional and caring company! - Lis

A must visit!

Lovely little shop. So pretty! Lots of beautiful clothes and so much more to buy. Very polite and wonderful mother and daughter who run the shop. Loved it so much, went back to my holiday cottage and ordered more online. A must visit! - Sammi.

Always excited when my parcel arrives

Such a lovely boutique with really great clothes and accessories, love the make-up and gifts they sell from time to time, too. Really good service, have been a customer for a few years now and always excited when my itsy Bitsy parcel arrives, and receiving compliments whenever I wear the clothes. - Vanessa

Packaged lovely

Found you by chance online and been really pleased with everything we have bought so far. Always packaged lovely and well protected. Bought bags diffusers and clothing so far between me and my two daughters. We are really looking forward to visiting you soon! - Joanne.

If you would love to see all our beautiful products up close then be sure to pop in and visit us at the boutique. We always love welcoming new faces into our shop and we have changing rooms so you can try on all our lovely clothes whilst you're here. There is easy parking nearby, we accept both cash and card payments, we have our own toilet and a coffee and gin bar so you can make yourself at home whilst sitting in our comfy chair. Have a safe journey to the boutique and we can't wait to see you!