Size Guide

We understand the importance of finding clothes that don't only fit but flatter you. Clothing sizes do vary from brand to brand, so we've put together a super simple size guide to help you make the right choice. If you need any further advice on finding the best fit for you please don't hesitate to get in touch with us. You can contact us by calling our friendly team on 01298 938118 or emailing us at

One Size Clothing

Here at itsy Bitsy, you may notice that many of our clothes are sized as a one size (which makes shopping so much easier!). Advanced fabric technology has created materials and garments where one size really does fit all. For each item of clothing in our collection we have given an 'approx' one size fitting guideline in the description. Sizes at the lower end will give a looser, more relaxed fit when wearing whilst sizes at the higher end will offer a more shaped fit. 

ICHI, Pulz and b.young

Our collection of Danish brands generally run true to size, offering you a more tailored fit. We have listed a guide below of the two sizing options these brands offer. 

UK 8 UK 10 UK 12 UK 14 UK 16  UK 18 UK 20
EU 34 EU 36 EU 38 EU 40 EU 42 EU 44 EU 46



UK 8 UK 10 UK 12 UK 14 UK 16  UK 18 UK 20
EU 34 EU 36 EU 38 EU 40 EU 42 EU 44 EU 46


One Hundred Stars

One Hundred stars aim to make their clothing as universal to all as possible. Some style fits within their collection can depend on factors such as hight, chest size, etc. 

  • Gowns: Recommended to comfortably fit UK size 8-16. Length 125cm. 
  • Kimonos: Recommended to comfortably fit UK size 8-18. Length 60cm.
  • Throwovers: Recommend to comfortably fit UK size 8-18. Length 111cm.
  • Scarves: 100cm x 200cm

Sugarhill Brighton

Sugarhill Brighton love making clothes that make you look and feel guide. All of Sugarhill Brighton's collections are sized from a UK 8 to a UK 22. Please follow our body measurement guide to find the right size for you. 


The majority of our footwear comes sized in European. We have converted the sizing to UK to make it easier for you to find the right fit. 

UK 3 UK 4 UK 5 UK 6 UK 7 UK 8  UK 9
EU 36 EU 37 EU 38 EU 39 EU 40 EU 41 EU 42


Body Size Measurement Guide

Size 6 8 10 12 14 16 18 20  22
Bust 83cm/ 33.5" 86cm/ 34.5" 89cm/ 35.5" 94cm/ 37.5" 99cm/ 39.5" 104cm/ 41.5" 109cm/ 43.5" 114cm/ 45.5" 119cm/ 47.5"
Waist 65.5cm/ 26" 68cm/ 27" 70.5cm/ 28" 75.7cm/ 30" 80.5cm/ 32" 85.5cm/ 34" 90.5cm/ 36" 95.5cm/ 38" 101.5cm/40.5"
Hip 91.5cm/ 36.5" 94cm/ 37.5" 96.5cm/ 38.5" 101.5cm/ 40.5" 106.5cm/ 42.5" 111.5cm/44.5" 116.5cm/ 46.5" 121.5cm/ 48.5" 127.5cm/ 55"

Grab a tape measure!

Measurement Guide

1. Bust - Place the tape across the fullest part of your bust.

2. Waist - Place the tape across the narrowest part of your natural waistline.

3. Hips - Place the tape around the fullest part of your hips.

4. Inside Leg - Measure from the top of the inside leg, at the crotch to the ankle bone

We want your products to last as long as possible, which is why it's so important to properly care for them. We have created an easy to follow care guide to help you keep your purchases looking as good as new.